Deeptech, Spacetech & B2B SaaS Commercialization · Atlanta
Your physics is sound.
Your commercial story isn't.
Commercialization strategy for deeptech, spacetech, and B2B SaaS companies — turning hard IP into a commercial story the market can act on.
Perigee Advisory helps deeptech and spacetech companies translate hard engineering — and the IP behind it — into a commercial narrative that investors, prime contractors, and enterprise buyers actually act on.
Engineering-led companies build
better than they sell.
The technology is real. The market opportunity is real. But somewhere between the product and the pitch, the commercial story breaks down — and that gap costs you in positioning, in fundraising, in deals.
What I hear in the first conversation
- Investors understand the technology but can't see the commercial path to scale.
- Our roadmap is driven by the first customer who said yes, not the market we're actually building for.
- We've closed our first contracts but we're being priced like a vendor, not a platform.
- We're pitching primes and enterprises but the evaluation keeps stalling.
- We're 18 months from a raise and the GTM story doesn't match the IP we've built.
What's actually happening
Deeptech companies rarely have a technology problem — they have a commercial translation problem. The IP is real. The differentiation is real. But the GTM motion targets the wrong buyer, the pricing doesn't capture the value, and the narrative doesn't survive a serious diligence conversation.
This isn't a marketing fix or a sales hire. It's a product strategy problem that requires someone who speaks both languages — and knows where the translation breaks down.
Companies at a commercial inflection point
Deeptech & Spacetech — pre-revenue to $10M
You've solved the hard technical problem — propulsion, networks, materials, sensors, data. What you haven't solved is translating tech-readiness and IP maturity into a commercial milestone an investor or prime can underwrite. That's the gap I close: not simplifying your technology, but giving it a commercial structure that tells a story and survives diligence.
B2B SaaS — $10M–$40M ARR, pre-raise or pre-exit
You have product-market fit and a real customer base. The question is whether your commercial architecture — positioning, packaging, pricing — is built to support the next growth chapter or the liquidity event you're targeting 12–36 months out.
Privately Held Software — $5M–$30M ARR
You haven't optimized for a venture narrative, and that's fine. But you also haven't built the commercial rigor and differentiated positioning that makes a strategic buyer or PE firm pay a premium. That's what we build together.
Four things. No more.
Perigee engagements are narrow by design. I don't run sprints, manage backlogs, or stand up PM processes. Every engagement is anchored to commercial outcomes.
Commercial Product Strategy
Aligning what you've built to what the market will pay for — and what buyers or investors will value. A roadmap story through a commercial lens, not a feature-count lens.
From IP to First Customer
Translating early-stage IP — before there's a customer, sometimes before there's a product — into a validated market opportunity and a credible path to first revenue. The work TRL-1 through TRL-4 technologies actually need, not a generic go-to-market template.
Market Positioning & Story
Translating technical differentiation into a commercial narrative that resonates with buyers, partners, and investors — starting with the buyer most teams get wrong. The same diagnostic that took one team's win rate from under 20% to 35%: find who actually controls budget, then build the story around what they care about.
Commercial Story for the Next Round
Deeptech timelines mean multiple rounds before any exit conversation — and each one demands a sharper commercial story than the last. Preparing the narrative, positioning, and diligence-readiness for your next raise (or, when the time comes, an acquisition) — from someone who's been on both sides of that table.
Engagements run
$10K–$15K / month
What this isn't: PM process consulting, sprint facilitation, backlog management, or team coaching. If that's what you need, I'm not the right fit — and I'll tell you that in the first call.
If this sounds like the gap you're sitting in, let's talk.
Technical credibility.
Commercial depth.
Jimmy Lin
Deeptech and B2B software look nothing alike on the surface — different buyers, different timelines, different physics. But the commercial failure mode is identical: technology that outpaces the market's ability to evaluate it.
I started as a structural design engineer in aerospace — NASA Space Grant, Pratt & Whitney — which means I can sit in an engineering review and actually follow what's being said, not just nod along.
Early in my career, I spent two years at IP2Biz doing exactly the work deeptech commercialization requires: vetting over 100 early-stage technologies out of research universities — materials, sensors, biotech, medical devices — and building the commercial path for each, from market opportunity to first customer, before any of them had a track record to sell against.
That commercial instinct carried into a decade of CPO and SVP Product roles in regulated B2B software: multiple exits and funding rounds, a GTM segmentation that nearly doubled win rate by aligning to buyer needs, and enough diligence calls to know real differentiation from a good demo. Deeptech is where all three converge — the engineering fluency to understand the hard physics, the early-stage commercialization instinct to find the market before it's obvious, and the operating discipline to scale it once it is.
University of Florida Aerospace Engineering · Emory University MBA
A short, honest process.
A 30-minute conversation
No pitch deck, no intake form. I want to hear where the commercial gap actually lives — and whether I'm the right person to help close it. I'll tell you if I'm not.
A focused diagnostic
If there's a fit, we start with a commercial diagnostic — your positioning, GTM motion, pricing, and roadmap alignment. What's working, what's leaking value, and where to focus first.
Monthly retainer engagement
Engagements run month-to-month. No 12-month lock-ins. Most clients engage for 3–9 months — through a raise, a repositioning, or a pre-exit commercial cleanup.
Frequently asked questions.
What does a fractional CPO do for a deeptech or spacetech company?
A fractional CPO translates hard engineering and IP into a commercial story — pricing, positioning, and go-to-market — that investors, prime contractors, and enterprise buyers can evaluate and act on. For deeptech and spacetech companies specifically, that means connecting technical readiness (TRL, IP maturity) to commercial milestones, not simplifying the technology.
How is a fractional CPO different from a product management consultant?
A consultant advises and leaves. A fractional CPO owns the commercial product strategy — pricing, GTM motion, positioning, and roadmap prioritization — as an embedded part-time member of the leadership team, accountable for outcomes rather than recommendations.
How much does a fractional CPO cost?
Perigee Advisory engagements run $10,000–$15,000 per month, month-to-month with no long-term lock-in. Most clients engage for 3–9 months — typically through a fundraise, a repositioning, or a pre-exit commercial cleanup.
How long do fractional CPO engagements typically run?
Engagements start with a 30-minute conversation and a focused commercial diagnostic, then move to a monthly retainer. Most run 3 to 9 months, scoped to a specific commercial milestone rather than an open-ended retainer.
If the technology is
ahead of the story,
let's talk.
Reach out directly. No contact form, no scheduling link to start. Just an email — and I'll respond within one business day.
Jimmy@PerigeeAdvisory.comAtlanta, GA · Available for remote engagements in US and Europe